DES PLAINES, Ill. – May 25, 2017 – PRLog — Celebrating 20 years is truly a significant mark, surviving in a highly competitive, often cut throat industry, fraught with untold hurdles in production, distribution, sales and business, where brands come and go, change ownership or often never make it out of the box of their own neighborhood.
We’ve received great press and recognition, have been seen on the Chicago based NBC Network drama, Chicago Fire and are a member of Choose Chicago, the city’s tourism initiative.
This was a very big year for Cool Mountain Beverages Inc. Cool Mountain continued its steady growth opening in new areas. Chicago Draft Style was launched to great success and continues its momentum. And, as we move into our twentieth year of operation we are adding one more product line, a functional water beverage. “Realife” is pure spring water infused with clear caffeine, designed to refresh and perk you up without the acidity or heavy sugar, fructose and other sweeteners and chemicals found in most energy drinks.
The death of soda pop may not be upon us just yet.
“Carbonated soft drink sales were back up, while a rebound from Red Bull fueled continuing growth in energy drink sales, according to a Wells Fargo Securities report detailing the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage sales data for the four-week period ending on April 22.”
Illinois politicians are looking to pile on MORE taxes on beverages. Legislators in Springfield are considering yet another tax on beverages like teas, soft drinks, juice drinks, lemonade, sports drinks, energy drinks and even flavored waters!
Bill Daker has been in the craft soda business for 20 years, first with his nationally distributed Cool Mountain brand and more recently with Chicago Draft Style, a line of regionally focused sodas. While he always has used natural sugars in his flagship root beer, Daker built formulations for his new line of drinks with all-natural flavors and colors, starting with his ginger beer, ginger ale and seltzer waters, which were released this year.
“It’s more expensive to do, but you have to move in this direction,” says Daker, 50, whose Chicago-made sodas are found in 7-Eleven stores and other shops, mostly in the Chicago area. “That’s what customers are asking for, and that’s where we have to be.”